The Flourishing, Surprising, And Badly Needed Market For Online Coaching

The Flourishing, Surprising, And Badly Needed Market For Online Coaching

Josh Bersin
Josh Bersin
The Flourishing, Surprising, And Badly Needed Market For Online Coaching
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In this podcast, I discuss the billion dollar+ market for online coaching. It’s an amazingly successful, fast-growing space with four distinct categories.

  • Coaching on-demand, driven by AI matching,
  • Leadership development for all, democratizing coaches for everyone,
  • Wellbeing, mental, and behavioral health – psychologists selected for you,
  • General coaching for training – coaches for sales, service, tech, and other jobs.

The biggest players in this market today are BetterUp, Torch, CoachHub, SoundingBoard, Spring Health, and Lyra.

As you’ll hear about in the podcast, these are powerful systems that leverage the massive industry of professional coaches, psychologists, and experienced business professionals looking for clients. And as the pandemic goes on and stress continues, the online coaching service is becoming a staple corporate benefit.

You’ll hear about these vendors and the market, I discuss the role of mentoring as well.

Additional Resources

What’s Going On At BetterUp? Now Worth $1.7 Billion

AI-Enabled Coaching Is Hot, And There’s Much More To Come