Josh Bersin Articles

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Is AI Becoming A Commodity? Or Is It Just A “Normal” Technology?

As AI vendors hype “recursive self-improvement” and other scary features, we see more and more “mainstreaming” of AI technology in business. In other words, the AI does not solve problems by itself: we as HR and IT leaders need to clearly define our needs and then buy, build, and tune the technologies we buy.

Some ... Read more»

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Are OpenAI and Anthropic Missing The Big Enterprise Opportunity?

As we prepare for these juggernauts to go public, I’m reminded of Yahoo, Excite, and AOL who dominated the first four years of the internet. Despite their lead, Google stole the market away. Could the same thing happen again?

The argument is not that these companies aren’t powerful, but rather that they’re so committed to ... Read more»

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Understanding The New Words of AI: Harness, Layer, Fabric, Surface, And More…

I’ve decided that the biggest challenge we have in AI is now keeping track of the new words being created. Words like harness, layer, mesh, vector, orchestrator, tools, surface, memory – they all mean very special things. And engineers and marketing people keep dreaming up new ones (spine? pattern? control plane? MCP? LangChain? headless? MCP? ... Read more»

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Laurent Aufils, Chief People Officer at Orange Business: AI Transformation Is a People Project

What if the biggest mistake companies make with AI transformation is treating it as a technology problem? Laurent Aufils, Chief People Officer at Orange Business, knows that it’s all about people.

In this episode, Kathi Enderes sits down with Laurent to explore how one of the world’s leading digital services companies transformed its entire ... Read more»

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New Research On Frontline and Cornerstone Goes Big Into AI

This week I’m in New York “Live!” and there are some exciting things happening: we launched our newest research on “The Five Types of Frontline Worker” which will help you dramatically improve that part of your business, and Cornerstone, the largest L&D tech provider, went BIG into AI.

Listen up for more details, and read ... Read more»