The Pacesetter Approach to AI

The Pacesetter Approach to AI Building the Superpowered Workforce report by The Josh Bersin Company Kathi EnderesBuilding the Superpowered Workforce

AI investment is accelerating. But most organizations are stuck. Fifty-one percent report their tools are only partially integrated into how work gets done—and skills gaps, not technology, are the number-one barrier to scale.

The top 5–10% of organizations are doing something different.

New research from The Josh Bersin Company reveals what the world’s top organizations actually do to superpower their workforce with AI.

The Pacesetter Approach to AI report is available exclusively to Corporate Members and Galileo® users. Complete the form below to connect with a member of our team to learn more:

Why Most AI Investments Plateau

  • 64% of organizations have made no real AI progress, or remain at the earliest stage of AI assistant adoption
  • AI assistant tools deliver 15–30% productivity gains—then stall
  • Only 1 in 5 companies design work around required outcomes
  • 30%+ of organizations cannot measure the business benefits of their AI investment
  • 73% say AI readiness is unevenly distributed across their workforce

The issue isn’t the tools; it’s the sequence.

What Pacesetters Do Differently

The Josh Bersin Company’s four-year Global Workforce Intelligence Project tracks the top performers across healthcare, banking, insurance, pharma, consumer goods, and automotive. These organizations—called pacesetters—start with a business problem, redesign work around AI, and then build the workforce to execute.

They ask four sequential questions:

  1. What business problem are we solving? Not “where can we use AI?” but “what specific outcome do we need to achieve?”
  2. What work must change to solve it? Superjobs focus on work fundamentally redesigned around outcomes, with routine tasks removed, simplified, or automated.
  3. What roles, structures, and support systems does that work require? The goal is to create superworkers who leverage AI to operate at peak productivity. Superteams organized around skills, not hierarchy. Supermanagers who coach, build trust, and develop talent in an AI-first environment.
  4. What leadership and organizational model do we need to sustain it? Pacesetters empower superleaders who drive AI-driven reinvention and build supercompanies that continuously innovate and transform.

The Insights You Need

In this report, you will learn how organizations in healthcare, finance, banking, and insurance built superpowered workforces and the outcomes they achieved. From $100 million in cost reduction and 25% faster hiring to $40M reduction in loss and $1.06 billion in new revenue.

The Pacesetter Approach to AI: Building the Superpowered Workforce gives you the framework you need to diagnose your specific business challenges, a four-step methodology, the Four R Framework for building the superpowered workforce, and the model you need to co-own the AI transformation that turns HR from a support function into the architect of enterprise transformation.

Research Access & Related Resources

The Pacesetter Approach to AI report is available exclusively to Josh Bersin Company corporate members and through Galileo®.

  • Not yet a Galileo user? Go to GetGalileo.ai for immediate access.
  • Request a Briefing: Speak with a Josh Bersin Company advisor about applying this research to your organization.
  • Learn About Membership: Access this report plus 25+ years of HR research, the Galileo® AI platform, and advisory support.

The Pacesetter Approach to AI: Building the Superpowered Workforce is the third report in The Josh Bersin Company’s Pacesetter series, based on the Global Workforce Intelligence Project launched in 2022. It complements the new book Superpowered (Josh Bersin and Kathi Enderes), the Supermanager research, and the HR 2030™ Agentic HR Blueprint.