GWI Project Research: Consumer Packaged Goods Industry

Global Workforce Intelligence Project Consumer Packaged Goods report cover images The CPG (consumer goods) industry is enormous, generating more than $650 billion in revenue in the United States alone. This industry touches every part of our lives through food, beauty supplies, clothing, pet food, and more almost every day.

Over the last decade, these companies have shifted their business models from “producer and supplier” to “innovator and direct-to-consumer seller.” And this shift has left the industry short on a critical category of skills and in the middle of a wrenching transformation.

To help guide CPG business and talent leaders, The Josh Bersin Company brings to market its newest report in the GWI series, A Perfect Storm in Consumer Packaged Goods: The Consumer Delight Imperative. In this expansive report, we define current industry trends, key findings, and strategic talent solutions, then offer strategies to get started making the changes specific to your organizational needs.

Among the 16 foundational capabilities and skills required for success are:

  • Real-time tracking of goods
  • Environmental compliance
  • Product innovation and personalization
  • Production flow monitoring with IoT sensors, and
  • Anticipatory shipping
  • … And others!

These capabilities combined with stories from major organizations like L’Oreal and The LEGO Group, the actionable 4R model, and Pacesetter best practices, empower leaders in any industry to identify ways to adjust their business model to meet changing customer expectations.

The complete industry report is available only to corporate members. To learn more about how to access our entire research library, private events, and customized support for your organization’s HR and business strategies, email

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