AI Is Not A Strategy. AI Is A Tool For You To Accelerate Your Strategy.

AI Is Not A Strategy. AI Is A Tool For You To Accelerate Your Strategy.

Josh Bersin
Josh Bersin
AI Is Not A Strategy. AI Is A Tool For You To Accelerate Your Strategy.
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Today I move beyond a discussion of AI products and technologies to the real business problem: finding ways to USE AI to further your company’s particular, unique business strategy.

There’s a strange phenomenon going on: companies think AI itself will improve productivity “just because it exists.” Well nothing could be further from the truth. As these three examples point out, you should focus on “HOW” you’re going to use AI to forward the strategy, not build a strategy around AI.

As these tools become more common this will be clearer and clearer. And the AI vendors (particularly the big ones) are making us crazy with stories of AI “strategies” that feel generic and unachievable.

I hope this helps you feel grounded and ready to focus in this crazy world of new tools, platforms, and vendors.

I also want to invite you to the Transform conference in Vegas where we’ll be talking about a new partnership we’re starting with Leena.ai, a vendor that delivers a new generation of employee services by connecting tools like Galileo to more than 100 different applications and internal systems.

Additional Information

What Is AI Orchestration And Why Is It So Important?

Workday and Sana Unveil A Bold New Strategy For AI

Agents and Superagents: 2026 Imperatives for Enterprise AI

The L&D Revolution Has Arrived: AI Enables Dynamic Enablement For All

Get Galileo, the AI Superagent for HR (experience Sana for yourself)

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