Reejig Launches Work Architecture Platform To Speed Transition to AI

Imagine if you knew every task of every worker in your company. With such a database you could quickly make decisions about what to automate, where to centralize work, and what business platforms to buy.

This is the goal of Reejig’s new Work Architecture Platform, launching today. Let me explain.

Just as talent intelligence systems like Lightcast, Draup, and Eightfold now aggregate skills data from job postings around the world, Reejig does the same for job tasks and activities. In other words, if you go into Reejig’s platform and look at the job “HR Business Partner,” you can see a detailed set of 77 tasks and 225 subtasks for this role. Reejig then takes these tasks, estimates the automation potential, and even recommends AI tools to help.

Eventually the company plans to push prompts and other application functions into these tools to “create” the automations you need. (ie. creating automations in the Microsoft Copilot Studio.)

Here is an example of the detail provided by Reejig for “HR Business Partner at Director Level.”

The platform automates all this data and gives you detailed information for job redesign around AI.

Reejig Work Architecture

Why is This Such An Important Innovation?

This platform addresses a large market need. Let me explain what’s going on.

First, every company is trying to implement AI tools. Reejig helps you understand what tasks people are doing, and the platform can quickly analyze your jobs and intake specific work related documents in your company. As we discussed with Josh Newman of WPP (podcast here), they were able to consolidate 65,000 jobs into 600 with the help of Reejig.

Second, once you understand the task-level details of each major role, you can quickly see opportunities for redesign. I believe most of us in white collar jobs spend 30% or more of our time on routine, bureaucratic work. Once we see these tasks in aggregate we may decide to centralize them, automate them, or build a new tool to simplify them.

Third, this analysis and tool helps you improve employee productivity and engagement. In the healthcare industry we call this “working at the top of your license,” which means nurses should do nursing, not job scheduling or furniture moving. If we all jettison routine work we can all spend more time on meaningful, value-creating activities, making our work and careers more meaningful. And of course the company grows faster and we get more done.

Fourth, this analysis teaches your functional leaders (Sales leader, HR leader, Supply Chain leader, etc.) precisely where they have bottlenecks. Most line leaders are not org design specialists, but they sure want to know where people are wasting time. Reejig immediately points out areas of low productivity, getting them involved in the redesign effort.

Fifth, and perhaps best of all, Reejig teaches HR teams how to redesign their job architecture, pay levels, and spans of control in a meaningful, work-centric way. Many other tools that study skills (ie. talent intelligence platforms) have little or no information on real work tasks. So while we do want to upskill people for productivity, it’s far better to eliminate or centralize routine work first, then decide what skills are missing!

Competition or Alternatives In This Space

Job-task analysis has been a consulting process for decades. Many companies send surveys to employees asking them to fill in forms describing their typical work week. While this works in a slow and plodding way, Reejig suddenly does this in near real-time. So one “competitor” is the age-old process of hiring a consultant to do this by hand.

The second potential competitor is new job architecture tools from Eightfold, Workday, SuccessFactors, and other HCM providers. These tools ripple through your jobs and show you overlaps and similarities based on job title and job description. Reejig simply goes much further, giving you the detailed information you need to redesign and automate work in detail. Right now Reejig is partnering with SAP and Workday and expects to do the same with Microsoft (Copilot).

Third are platforms like Draup (Etter), and Skyhive which also take jobs and estimate what percent can be automated by AI. Draup analyzes a company’s technology stack and recommends tools for automation, similar to Reejig. Gloat (Mosaic) is a fascinating work management tool which also decomposes jobs into tasks but delivers its solution as a work or talent marketplace, not a re-engineering solution.

Many of Reejig’s new customers are using the platform for “AI-transformations,” a situation where the CEO has mandated everyone to use AI but the HR and management teams are not sure where to start. With Reejig (as we learned from WPP and other Reejig customers), you can jump right into this work quickly and find detailed and comprehensive automation and streamlining opportunities quickly.

Over time this kind of platform may become standard. Every time a manager wants to hire a new person, for example, it may make sense to run the job through Reejig to make sure it’s needed and also whether it’s scoped well. This can improve what we call “Talent Density” (quality of skills and productivity) and prevent managers from layering on people to do routine work by accident.

It took Reejig many years to build this deep job level analysis and develop the AI tools to keep it up to date. We believe this platform is a major innovation and certainly well worth your consideration as you build your own company’s AI transformation strategy.

Additional Information

How WPP, The World’s Leading Ad Agency, Is Transforming Itself With AI (podcast)

Published in-depth case study on WPP (available in Galileo)

AI Pacesetters: Six Secrets of The Superworker Company

New Galileo Certificate Program – Reinventing L&D: Join The Revolution!

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