Josh Bersin Articles

Arriving Now….. The Digital Twin.

Just as we get used to intelligent chatbots, video generation, and AI-powered analysis, research, content generation, and simulation along comes another good idea: the “digital twin.”

A “digital twin” is an idea which actually started in the 1960s, when NASA engineers built a digital replica of Apollo 13, the space ship which suffered an oxygen ... Read more»

The Pivotal Role Of Chief HR Officer in AI Transformation

I have the opportunity to meet many Chief HR Officers in my travels and they are all focused on AI transformation. They’re playing a pivotal role because ultimately AI transformation is not about technology: it’s about work, jobs, and people.

Today we are publishing an interview with Patricia Frost, the CHRO of Seagate. Her ... Read more»

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Seagate CHRO Patricia Frost: Leave No One Behind

Patricia Frost, EVP and CHRO of Seagate, is one of the most fascinating and highest-performing CHROs we’ve met.

Patricia has decades of experience as a US Army military leader, most recently as Director of Cyber, Electronic Warfare and Information Operations. How does her extensive military, warfare, and leadership experience pay off? As you’ll ... Read more»

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SAP Jumps Ahead In AI Agents With Joule, HCM Features, And More

This week I discuss SAP’s massive launch of AI agents throughout the suite, and the growing importance of Joule, SAP’s business agent for all employees. The architecture is now well built out and I explain how AI is permeating the ERP and HCM space.

I also discuss our new Galileo – Joule agent-to-agent integration and ... Read more»

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OpenAI Just Dropped A Bomb On The Learning Market

This week OpenAI unleashed a new set of developer tools that let’s learning platforms (and content) embed itself into the ChatGPT platform. And they also explain how you can build agents and other learning tools within the ChatGPT interface.

I’m not saying this is an enterprise-class platform (it’s not), but the paradigm is so simple ... Read more»

Supermanager

The Rise Of The Supermanager: A New Role In The World of AI

I’ve never seen such a massive, rapid, and optimistic investment in technology as we’ve seen with AI. 2025 capital spending by Google, Nvidia, Meta, Microsoft, OpenAI, and Amazon are over $900 billion, reaching almost 3% of US GDP.

Why the optimism? Businesses are convinced that AI is the productivity technology of the future, and the ... Read more»

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What Happens In Vegas, Stays In Vegas – HR Tech 2025-6

Here’s my quick recap of HR Technology 2025, which was jam-packed with vendors like never before. The HR traffic was down but the vendor traffic was higher than I’ve seen in years.

Why? Well $800 billion has been invested in AI infrastructure this year and many of these software companies are taking advantage of it. ... Read more»