Author: joshbersin

UKG 0

UKG Stakes Out Leadership Position In $6.5 Trillion Market For Frontline Work

Let’s talk about frontline workers, the most in-demand workforce in the world. These are the nurses, drivers, hotel workers, restaurant staff, airline employees, cleaners, technicians, and manufacturing workers we rely on every day. Our research shows that almost 80% of all workers (by number) take on these jobs, and their total wages are $6.5 Trillion ... Read more»

us unemployment college grads

Yes, AI Is Really Impacting The Job Market. Here’s What To Do.

All year I’ve been studying the employment data and talking with press about the smallish impact of AI on the job market. Most of the slowdown in US jobs, from my data and conversations, has been driven by cost-cutting and general economic uncertainty, not explicit AI job replacement.

Well going into 2026 the situation is ... Read more»

The Collapse And Rebirth Of Online Learning And Professional Development

The global market for professional development (training, certification, and upskilling) is over $400 billion, and almost a third of this is focused on topics and technologies that aren’t company specific. During the last three decades, much of this demand has been fulfilled by training providers: online course libraries, video libraries, simulations, expert assessments, and many ... Read more»

Could Microsoft walk away with the corporate AI market?

Could Microsoft Walk Away With The Corporate AI Market?

I just finished diving into the announcements at Microsoft’s Ignite conference and comparing them to the AI blitz from Google, OpenAI, and Anthropic. I have to say, at this point I think Microsoft is very likely to win a leadership position in the corporate market for AI, with a few big caveats.

Before I explain ... Read more»

Galileo MS Copilot

The Josh Bersin Company Partners with Microsoft on Copilot Tuning for HR Experts

AI platforms like Copilot, ChatGPT, Claude, and Gemini are amazing inventions. They leverage AI models trained on enormous amounts of publicly available web data to answer questions, coach and consult with users, and behave like human-like “agents” to address a wide range of business needs.

Yet despite these capabilities, these models are “generic,” trained to ... Read more»

BBC AI accuracy study

BBC Finds That 45% of AI Queries Produce Erroneous Answers

This is mindblowing. Today the BBC and EBU (European Broadcasting Union) published a detailed study which shows that around 45% of AI news queries to ChatGPT, MS Copilot, Gemini, and Perplexity produce errors.

In other words, the “dangerously self-confident” AI systems we use are quite poor at giving us good analysis of news. While the ... Read more»

Arriving Now….. The Digital Twin.

Just as we get used to intelligent chatbots, video generation, and AI-powered analysis, research, content generation, and simulation along comes another good idea: the “digital twin.”

A “digital twin” is an idea which actually started in the 1960s, when NASA engineers built a digital replica of Apollo 13, the space ship which suffered an oxygen ... Read more»

The Pivotal Role Of Chief HR Officer in AI Transformation

I have the opportunity to meet many Chief HR Officers in my travels and they are all focused on AI transformation. They’re playing a pivotal role because ultimately AI transformation is not about technology: it’s about work, jobs, and people.

Today we are publishing an interview with Patricia Frost, the CHRO of Seagate. Her ... Read more»

Supermanager

The Rise Of The Supermanager: A New Role In The World of AI

I’ve never seen such a massive, rapid, and optimistic investment in technology as we’ve seen with AI. 2025 capital spending by Google, Nvidia, Meta, Microsoft, OpenAI, and Amazon are over $900 billion, reaching almost 3% of US GDP.

Why the optimism? Businesses are convinced that AI is the productivity technology of the future, and the ... Read more»

workday sana

Workday Acquires Sana To Transform Its Learning Platform And Much More

Today, only a few weeks after acquiring Paradox and Flowise, Workday announced the acquisition of another AI company: Sana Labs (for $1.1 billion).

Sana, the company that we partner with for Galileo and Galileo Learn, is a pioneering AI-native platform designed for learning, knowledge management, and agentic applications. The Sana Agent and ... Read more»